Turn Your Competitor's Bad Reviews Into Your Hooks
Your competitor's angry buyers are telling you what to build and what to say. This prompt has Claude Code read every public bad review for you, group the complaints in the buyers' own words, and turn them into reel hooks and sales page lines.
The most pissed off customers are the most profitable ones. Just not for the company they're mad at.
Every course in your space has buyers who left a bad review. They wrote down exactly what they hate and exactly what they wish they got. Your competitor isn't reading them. You can.
That's how I've always picked what to build. Find what's already selling, then fix what people complain about and build a better product.
Step 1. Pick the course
Pick one course or program in your space that sells well and has reviews. The bigger it is, the more reviews there are to read.
Open the Claude desktop app, switch from Chat to Code at the top, and pick a new empty folder. Claude will ask to search the web and open pages. Say yes.
Step 2. Paste the prompt
Put the course name and who sells it in the brackets, then paste the whole thing.
The course: [course name, and who sells it] My business: [what you sell or want to sell, and who it's for, in one line] Read what buyers say about this course and turn their complaints into my content. Do the research yourself. Do it in 3 parts, in order. PART 1. PULL THE BAD REVIEWS Search the web for public bad reviews and complaints about this course: Trustpilot, Reddit, YouTube comments, blogs, forums, app stores, anywhere buyers talk. Open each page before you use it. Use only reviews of this exact course, never the seller's other products (another language, level or program). Check what each review says it's about, and skip it if it's about something else. Pull out each complaint word for word, with who wrote it (a username is fine), which product the review names, and a link to the exact page where that quote appears. Use only reviews you can actually find. If a page won't open, or a site blocks you, say which one, and tell me I can search it myself and paste what I find. PART 2. GROUP THE COMPLAINTS Read every complaint. Group them by what the buyers hate, using their exact words. For each group, give: - How many complaints you found for it. - 2 or 3 quotes, word for word, with links. - What they're begging for instead. Then tell me what I should fix or add if I made a course for the same people. Base it only on what you found. PART 3. TURN THEM INTO MY CONTENT Using the top complaints, write: - 10 reel hooks, in the buyers' own words. Each one names a pain they wrote about. - 1 sales page headline and 5 sales page lines for my business. Never name the other course or its seller in any hook or sales line. Never make a claim about my results. Save everything in a file called REVIEW-BRIEF.md in this folder. Then show me the top 3 complaint groups and the 10 hooks. RULES - Never invent a review, a quote, a number or a link. If you can't find enough reviews, say so and stop at what you found. - If you're not sure a quote is word for word, mark it "check this on the page". - If a review doesn't say which product it's about, mark it "product not named" and don't use it in a hook. - Use only what I told you about my business. If you need more, ask me. - Plain, short words. No hype.
When Claude asks to create the file, click Allow. The research takes a few minutes.
Step 3. Check every quote
Open REVIEW-BRIEF.md. Click the links and check every quote you plan to use, on the real page. Claude can get a word wrong. The page is the proof.
Step 4. Use them
- Reel hooks. Each hook is a pain your buyers already wrote down. Film the ones that sound like your people.
- Your sales page. Use the headline and lines where you talk about the problem. They're in your buyers' words, not yours.
- What to build. The "fix or add" list is your product plan. Build the version that fixes what they hate.
The limitations you should know
- Claude can only read public pages. Some sites block it, like Reddit. It will tell you, and you can paste what you find yourself.
- A small course may not have enough reviews. Pick a bigger one in your space.
- Never name the other course or quote a reviewer by name in public. Use the pain, not the person.
- Check every quote on the real page before you use it, and check it's about the same course. Big sellers put reviews of all their products on one page.
- Bad reviews tell you what people hate. You still have to make the better course.
Want the next guide? Follow @iamzachcrawford