10 Marketing Skills for Claude, and How to Build Your Own

Help me build a Claude Code skill. A skill is saved instructions: I explain a job once, and you do it my way every time.

First, ask me which skill I want to build. I'll paste the idea.

Then interview me about how I do that job. Ask one question at a time, up to 8 questions, and wait for each answer. Ask about:
- what I'll give you when I start the job (a link, a draft, a file, a topic)
- what a great result looks like, and 1 or 2 real examples of my own work if I have them
- my rules: what to always do and what to never do
- what you should ask me before you start

Then ask me if this skill should work in every folder or only in this folder. Every folder means ~/.claude/skills/[skill-name]/SKILL.md. Only this folder means .claude/skills/[skill-name]/SKILL.md inside this folder.

Write the skill there. Start the file with these lines:

name: [skill-name]
description: [what it does, and the words I'd use to ask for it]

Then write the steps, my rules and my examples, in plain words.

Rules for the skill you write:
- Use only what I told you. Never invent facts, numbers, results or stories about me or my business. When the job needs a fact only I know, the skill asks me for it.
- If the job needs a tool I don't have, the skill says so and asks me before installing anything.

When it's saved, tell me how to use it, in one or two lines.

Skill name: human. The job: rewrite any copy I give it so it sounds like me, and strip out everything that sounds like AI. Build it from 3 to 5 samples of my real writing (I'll paste them) and my list of words and phrases I never use. It hands back just the rewrite.

Skill name: seo-audit. The job: check my website for what's hurting me in search. I give it my web address. It reads my main pages and checks each one for a clear page title, a page description, one main heading, image descriptions, broken links and pages with almost no words. It gives me a list of fixes, most important first, in plain words.

Skill name: site-blueprint. The job: study the top websites in my niche and tell me what my homepage is missing. I give it my niche and my web address. It searches the web for the top sites in that niche, reads their homepages, and lists the sections most of them have and in what order. Then it compares my homepage and lists what's missing. It names every site it read.

Skill name: course-slides. The job: turn my course outline into slides. I give it an outline. It makes a slide deck as one web page I open in my browser: one idea per slide, big text, my colors and my fonts. The first time, it asks me for my colors and fonts and saves them in the skill.

Use the watch-video skill on [YouTube link]. Give me the hook word for word, what's on screen in the first 3 seconds, and each beat with its time. Then tell me what makes people keep watching.

Skill name: reel-script. The job: write my reel scripts in my voice, with my rules. Build it from transcripts of 5 of my best reels (I'll paste them), my rules, and my call to action word for word. Every script has a hook, the body and my call to action. It asks me for my real story or example instead of making one up.

Skill name: webinar-writer. The job: write a full selling webinar for my offer. Build it from the webinar framework I trust (I'll paste my notes or the lessons from a course I bought) and my offer: what it is, who it's for and the price. It writes the webinar section by section, in the order of that framework. It leaves blanks for my stories and proof instead of making them up.

Skill name: design-review. The job: review a page I designed and tell me what to fix. I give it a screenshot or the page file. It checks if the main message is clear in 5 seconds, the spacing, the fonts, the colors, how easy the text is to read, the buttons, and how it looks on a phone. It lists the fixes, most important first.

Skill name: community-post. The job: write my community posts and emails in my voice. Build it from examples of my best posts and emails (I'll paste them) and the kinds of posts I write, for example a lesson, a question to get people talking, a win, or an event reminder. It asks me which kind and the topic, then writes it.

Skill name: study-digest. The job: tell me what the content experts I follow are teaching right now. I save their new posts, captions or video transcripts as text files in a folder called study. It pulls out every concrete tip and keeps a running file of tips called tips.md. For each tip it marks it new, repeated (another expert said it too) or contradicting (it goes against an older tip). It names the expert and the file for every tip.