Find What Already Sells, Then Make It Better
Most people try to invent a brand new course idea, and it keeps them stuck. This prompt finds the courses already selling to your people, reads what their buyers complain about, and shows you the better version you could make.
You don't have to invent something new. Your job is way simpler than that. Make a better version of what people already buy.
The problem is the research. Most people skip it, or they scroll a few sales pages and call it done.
This prompt does the boring part for you. It finds what's already selling to your people, then reads what their buyers complain about.
Step 1. Run the research prompt
Open Claude Code in a new folder and paste this. When Claude asks to search the web, say yes.
Find what's already selling in my niche, and where it's weak. Before you search, ask me up to 5 short questions you need answered, all in one message. Ask about my niche, the person I help, what I know and have done, any courses or coaches I already know in this space, and where my people hang out online. Then wait for my answers. Then search the web and do this: 1. What's selling. Find 5 courses, programs or coaching offers made for the same person I help. For each one: the name, who sells it, the link, the price if it's shown, and the signs that people buy it, like the number of reviews, the number of students they say they have, how long it's been around, or ads they're running. Anything that comes from their own sales page, mark as "their claim". 2. Where they're weak. Read the bad reviews, the comments and the complaints about these offers and this kind of course: review sites, course platforms, Reddit, YouTube comments, forums. Quote real complaints word for word, with the link. Sort them under three questions: What's confusing? What's missing? What do people wish it did? 3. The biggest complaints. Rank the top 5 complaints by how often they come up, and how many different offers they show up for. 4. My better version. Using only what I told you about me, describe a small course that fixes the top 3 complaints: who it's for, what it promises, how it fixes each complaint, and 3 lines for my sales page in the buyers' own words. Save it all to better.md in this folder. Rules: - Only use what you actually found. Put a link next to every claim and every quote. If you couldn't find something, say so. - Never guess sales, revenue or student numbers. Never invent quotes, reviews, numbers or results. - Don't try to get past a login. If a group or page is private, tell me, and I'll paste in what people say there. - Plain words.
It asks you a few questions first. Then it searches, and saves everything in one file, better.md. You get the 5 offers, the real complaints with links, the top 5 ranked, and the better version you could make.
Step 2. Add what people say in your groups
Claude can't get into private groups. Most Facebook groups are private. So you read them yourself.
Look for posts and comments about this kind of course, or this problem. Copy them word for word. Then paste this in the same chat, with the comments at the bottom:
Here is what people say in my groups about this kind of course. Add it to better.md under a new section called "From my groups". Then update the top complaints and my better version if this changes anything, and tell me what changed. [paste the comments here, one per line]
It keeps your group comments apart from the public reviews, so you know which is which. Then it changes your better version to fit what your people actually said.
Step 3. Make it better, not different
Now you know what people already want, and what annoys them about what's out there.
Take the top 3 complaints and fix them in your course. Use your buyers' own words on your sales page. Then put yours in front of all the demand that's already there.
And stop falling in love with your idea just because you like it. Model what's working. Then make it better.
The limits, honestly
- It can only read what's public. Private groups, the inside of paid courses, and some sites (Reddit often blocks it) are off limits. It tells you what it couldn't read.
- Nobody shows their real sales. Review counts, student counts and ads are clues that people buy, not proof of how much.
- Check every quote against its link before you use it on a sales page. Claude reads pages through a summary tool, so a quote can come back a little off. And check the date. An old complaint may already be fixed.
- Bad reviews come from a loud few. Trust the complaints that show up again and again, across different offers.
- It finds the gap. You still have to know your stuff to fill it.